We are heroes, I think largely for terrifying band. This is followed
will change in future, nothing ... but what they currently have and they circulated on the net, before I take my hat off. Very great tennis.
the sake of simplicity and because it is my opinion not only accurately reproduces, but because it also not comment further on must-do I request and the reply to copy and paste fully in this blog. Have fun.
THE QUESTION
Ladies and gentlemen, we are entrusted
as an advertising agency with the current image campaign, in which we offer top-class celebrity a platform to share their open, honest and unvarnished opinion to FIG. Currently
We are planning the next production phase for spring 2011. The newly producing TV and cinema spots as well as poster and advertising motifs to complement the existing designs by Veronica Ferres, Thomas Gottschalk, Philipp Lahm, Richard von Weizsacker, Mario Barth and much more.
for this continuation of the campaign, we want very much, "We are heroes" win.
The beauty of the campaign that it is a good purpose to the best. IMAGE donate in name of each celebrity 10.000, - € to any one of you to be determined purpose.
like to call and let us discuss the details. For detailed information, we will send you already attached some further information.
I look forward to hearing from you.
Greetings from Hamburg,
Jung von Matt / Alster Werbeagentur GmbH
THE ANSWER
love advertising agency Jung von Matt,
regarding your request, whether we take part in the current image campaign want:
I think it chopped off.
The current poster campaign in Bild newspaper with so-called testimonials, so any commentary Geseiere (too critical! Hear, hear!) Of so-called celebrities (including Critical! Oho!) Is the perfidious what I've come a long time. That means: according to your standards ensure a successful campaign.
Rarely an advertising campaign has so skillfully played with stupidity on all sides. Because on the one hand, the celebs who think themselves are: Hmm, the tabloids, let's face it, the article already mad a lot of people, that would be smart ... but somehow does not actually, you know, because it is somehow below my level / evil / visible calculating ... And then you come, my agency, and builds these poor celebrity split a bridge, a rickety, slippery, but hey, what the heck, is on the other side say, let's say, a bag of jelly babies. You say, those celebrities: you know what, you just get no money! We give just a little coal in your name, the match already, because, who donates can have no ego, understand? And also, watch out, here it comes: you can say what you want!
And then think of these celebrities, within its capabilities, some pseudo-distant drivel from, something "totally specious term", or Clever-Non-binding, or arrogant, or ... And believe it would come out of the number without her to lose face. And still have achieved an incredible number of bloody stupid people! Hurrah.
On the other hand, which is self-explanatory, the recipient, the bloody stupid that thinking: Man, this newspaper Bild, which got a nerve.
And, the third page: You, dear young dynamic people who you might know exactly, at least in a very specialized part of your brain, what you do. Except maybe when you come up with the idea, "We are heroes" to ask for the campaign, because, honestly, that would be totally funny if just the ...
The problem is that I'm probably half studied of you , and I know that you learn in the first semester that the medium is the message. Or, again in other words, that there is no "good or for evil" there. That is, I know that you know and I know you shit on it.
The BILD-Zeitung is not a wink Trash-to contemplative heritage and not a harmless "Guilty Pleasure" for well-coiffed supervisor's grains, no witty social reference and not a lifestyle quote. And certainly not the Bild newspaper that, as what you'd like to sell them: hatred beloved, but largely harmless inventory of a really much smarter Germany.
the tabloid is a dangerous political tool - not just a high-magnification telescope into the abyss, but an evil creature that Germany does not describe, but makes. With an agenda.
in the risk of repeating myself: I believe it chopped off.
With polite regards, Judith Holofernes
Thank you!
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